Meet Diana Diaz, Mexican-born, Los Angeles-based designer, creative director, artist, and founder of ama, a creative direction studio and fashion brand run by POC women. Having grown up in Mexico, influences from home pour into every facet of Diana’s life from her personal style, to the music she listens to. Join us on the road with Diana as we talk music, growing up in Mexico, and what Will Leather Goods means to her.

What does authenticity mean to you?

Originality. Finding out who you are and being fearless about it. I think sometimes societal norms can make one hesitant to show themselves. And it can be scary. But being non-traditional, playing outside the rules and causing some trouble is always more fun.

What or who influenced you as a child, and how has that carried on into who you are, how you dress, and how you act, today?

Music has always been my savior and religion. Punk music and going to concerts helped define my fashion style and gave me a confidence I would not be able to achieve without it.

How would you describe your personal style?

Mexican 70’s glam with a bit of country. The 70’s have always been part of my style with Bowie and Bianca Jagger being my fashion icons. Growing up in Mexico definitely influenced me as well.

What’s something you’ve recently discovered that you wish more people knew about?

I’ve been listening to San Cha and Reyna Tropical a lot. Two artists that really are the definition of authenticity.

When you think of Will Leather Goods, what’s one word that comes to mind?