ABOUT WILL LEATHER GOODS
The year was 1981 and Bill Adler, then a young actor found himself in search of a way to support his family during the Actors Guild strike. He was encouraged by his brother to consider selling belts in Venice beach, home to a surf and skateboarding sub- culture.
He took his brother's advice and with his instinct and drive launched Billy Belts, a simple belt shop on the boardwalk.
RUGGED, SOPHISTICATED, AMERICAN
Over the past forty years, Bill Adler has built his legacy on his artistic vision, determination, and integrity. True to its origins, Will Leather Goods blends a beloved sense of ‘Americana’ with elements of contemporary elegance and rugged sophistication, and Will’s brand pursues
a brave mission to be a unifying icon of American style that
everybody can recognize and relate to.
FORTY YEARS OF EXPERIENCE
Through the years, Will has traveled the world to embrace and collaborate with artisans from around the globe, he began a long partnership with NIKE for which we produce
Belts and other leather accessories, and he established the
Give Will Foundation to nurture and inspire
the future of American children.
DISCOVER YOUR WILL
Through it all, Will’s mission has always been to inspire people,
and be inspired by the people around him.
‘Discover your Will’ is about you and your journey.
And how Will can help you inspire it.